衣香鬓影里名流的光鲜,觥筹交错中社交辞令的你来我往,人曰“公关”。将公共关系简单地定位在金钱与美女上是人们对她的第一印象。然而,公共关系的质朴面貌在时间姗姗的步履里露出了荷角尖尖。学界公认,有序自觉的现代公共关系源于十九世纪中叶风行的美国报刊宣传代理活动。艾维·李使公共关系成为了一种职业,伯尼斯则把公共关系引向了科学研究,使公共关系在20世纪20年代成为了一门学科。詹姆斯·格鲁尼格教授在《公共关系管理》里,有一个很经典的定义,他认为,公共关系是一个组织与其相关公众之间的传播管理(MANAGAMENT OFCOMMUNICATION,也可以翻译成沟通管理)。公共关系通过传播沟通在组织与公众之间形成一 Incense sticks in the shadow of the celebrity’s glory, 觥 co-staggered in the social speech that you come to me, people say “PR ”. Simple positioning of public relations on money and beauty is the first impression on her. However, the pristine face of public relations reveals the tip of the clock over time. The academic community acknowledges that modern public relations in an orderly and conscientious nature originated from the popular American press propaganda agency activity in the mid-nineteenth century. Ivi Lee made public relations a profession, and Bernice led public relations to scientific research, making public relations a subject in the 1920s. Professor James Grunnig has a very classic definition of “public relations management”, in his view, public relations is a communication management between an organization and its associated public (MANAGAMENT OFCOMMUNICATION, also can be translated into communication management). Public relations forms one between the organization and the public by communicating