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随着时代的发展,信息技术和网络已经逐渐成为了人们日常生活中不可取代的一部分,企业对于自身品牌在社区网络上的传播发展也越来越重视起来,可在浩荡的网络中将企业品牌打造成企业名牌却不是一个简单的事情,要使用适当的策略使得企业品牌变成企业名牌,并在新颖的创意、准确的定位、清晰的目标的基础上拓宽道路。本文针对企业品牌在社区网络上的传播,分析了当前所面临的问题,并提出了在网络中传播的策略。
With the development of the times, information technology and network have gradually become an irreplaceable part of people’s daily life. Enterprises are paying more and more attention to the propagation and development of their own brand on the community network. They can brand the enterprise brand in the mighty network To create a corporate brand name is not a simple matter, to use the appropriate strategy to make the corporate brand into a corporate brand, and innovative ideas, accurate positioning, based on clear goals to broaden the road. This article aims at the corporate brand communication in the community network, analyzes the current problems, and proposes the strategy of spreading in the network.