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近日,笔者参加了广东未来屋数码科技有限公司在广州召开的招商会,在本次会议上未来屋数码科技推出了“买房就送数码屋,1999元享受智能家居”的销售口号。这样的价格对于目前智能家居市场来说的确算得上是“平民普及风暴”。但任何一次销售策略和产品布局都有厂家自己的独特思路,而此次活动所引发我们关注的并不是产品价格高低与否,而是业内一直争论不休的“奢侈品OR平民化?”问题。为了让广大读者对这两种观点有个较为全面的了解,我们先以辩论赛的形式,模拟出博弈情境……
Recently, I participated in Guangdong Future House Digital Technology Co., Ltd. held in Guangzhou Investment Association, the future of this meeting Digital Technology introduced “buy a house to send digital house, 1999 yuan to enjoy smart home ” sales slogan. Such a price for the current smart home market is indeed regarded as “popular populace ”. However, any one sales strategy and product layout manufacturers have their own unique ideas, and triggered by this event we are not concerned about the level of product prices or not, but the industry has been debated. “Luxury OR civilians?” problem. In order to let readers have a more comprehensive understanding of these two views, we first debate the form of the game to simulate the game situation ......