文明经商,是人们熟知的“生意经”。但是,由于历史的种种原因。商业文明经营已被扭曲变形,渐渐失去自身的内涵,有些问题已是似而非,模糊不清。本文拟从下面两个方面作一点探讨。一、商业不是欺诈行为商业,是商品经济发展的产物,自商品问世以来,随着交换范围的扩大,商品交换的主体——商人,自然受着商品这个物质文明的影响,因而也就逐步确立与之相适应的商业思想、道德、规范、文化等文明行为。众所周知的商人范蠡总结先人的经商经验,写出的经商理财 Civilization and business are the well-known “business classics”. However, due to various reasons of history. The management of commercial civilization has been distorted and distorted, gradually losing its own connotation. Some problems are ambiguous and unclear. This article intends to discuss the following two aspects. 1. Commerce is not a fraudulent business. It is a product of the development of commodity economy. Since the advent of commodities, with the expansion of the scope of exchange, the main body of commodity exchange—businessmen—has naturally been affected by the material and material civilization, and thus it is gradually established. It is compatible with civilized behaviors such as business ideas, ethics, norms, and culture. The well-known businessman Fan Li sums up the business experience of his ancestors and writes about business finances.