现代企业的发展不仅在于对技术的把握,更重要的是对人才与知识的掌控,这就是现代企业发展的核心所在,与之相适应的就是“知识营销”方式,是一种与新型市场经济发展模式相匹配的营销结构。虽然我国目前正处于经济转型阶段,但却在复杂的市场经济环境中表现出巨大的活力,基于此,对知识营销进行深入探索是现代企业发展的方向。 The development of modern enterprises not only lies in the grasp of technology, and more importantly, the control over talents and knowledge, which is the core of the development of modern enterprises. The way to adapt to them is the way of “knowledge marketing” Market economy development model to match the marketing structure. Although China is currently in the stage of economic restructuring, it has shown great vitality in a complicated market economy environment. Based on this, our deepest exploration of knowledge marketing is the direction for the development of modern enterprises.