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随着包装设计市场的日益繁荣,有关茶叶的包装设计被赋予了更多新的内涵,融合着道家“天人合一”思想的茶叶包装设计,为消费者们带来了全新的人性化设计体验,使人们感受到了文化的延续和与时俱进。本文致力于将传统的道家美学观点与现代消费者的审美眼光相结合,探究传统道家思想对现代茶叶包装设计的影响,寻找文化传承的溯源,从而唤起人们对优秀传统文化的关注,使其能够灵活运用到现代包装设计中去。
With the increasingly prosperous packaging design market, the packaging design of tea has been given more new connotation. The design of tea packaging integrating Taoism with the idea of harmony between man and nature has brought new human nature to consumers Design experience, so that people feel the continuation of culture and advance with the times. This article is devoted to combining the traditional Taoist aesthetic point of view with the aesthetic perspective of modern consumers to explore the influence of traditional Taoism on modern tea packaging design and to trace the origin of cultural heritage so as to arouse people’s attention to excellent traditional culture, Flexible use of modern packaging design.