如何办好地市报纸?目前我认为并没有充分的理论,同时调查研究又是做得十分不够的。因此经验主义的和形而上学的讨论就比较多。由于成功的地市报的存在,由于对新闻改革的一片激情,由于新观念的召唤,办好地市报便成为对所有人感情上的一种诱惑。这就为我们提出了难题:当一个报社的领导班子在进行决策时,它凭的是感觉还是理性,其依据是经验上的还是科学的?在缺乏传播学和新闻理论的条件下,办地市报也是一个摸着石头过河的过程吗?无疑,这些问题都没有得到理论上的回答。因此,简单的献计献策便给人一种短期行为和缺乏深度之感。我们担心的是,即便地市报能在内容和形式的改革上取得一些进展,但由于它的决策方式仍是以传统思维为本位,因此,最终可能搁浅。另一层忧虑是,很多人都把如何办好地市报归入地市报本身的问题,因而对报纸的内部自我完善充满 How to do a good job in the city newspaper? I do not think there is a sufficient theory at the moment, and investigations and studies have done enough. Therefore, empirical and metaphysical discussion is more. Due to the existence of a successful local newspaper, due to the passion for the reform of the news, due to the summon of new ideas, the successful operation of the local newspaper has become a sentimental appeal to all. This raises the difficult question for us: When a newspaper’s leadership team makes decisions based on whether it is sensible or rational based on experience or science? In the absence of a theory of communication and journalism, City newspaper is also a process of feeling the stones across the river? No doubt, these problems have not been answered in theory. Therefore, a simple offer gives a sense of short-term behavior and lack of depth. We are concerned that even though Dazhou Daily can make some progress in content and form reform, its decision-making method may still be based on traditional thinking and may eventually run aground. Another layer of anxiety is that many people put the issue of how to properly manage the local newspaper itself, and therefore the internal self-improvement of the newspaper is full