论文部分内容阅读
深入样板店生意火爆再加盟南京的王女士以前在一个工厂里面当工人,活比较重,却赚不了多少钱。孩子上学花费越来越多,家庭负担明显比以前加大了,为了长远考虑,王女士决定自己单干。但是做什么?王女士为此非常头疼,她比较过很多项目,要么竞争太激烈,要么投资太大,这样找了两个多月都没有收获。一天,她在东瑶小区菜市场买早点时,无意间看到某报纸上刊登的一条派乐快餐的新闻,一下被吸引了。她赶紧买了那份报纸,拿回家放好,晚上一下班立即细细地研究起来。看了资料,王女士顿觉眼前一亮：据2004年资料,仅北京、上海、广州居民中95%在最近三个月光顾过快餐店,三个城市快餐市场年消费额已达180亿元人民币。预计快餐市场到2006年消费能力将达800亿元人民币。其中,西式快餐发展最成熟,作为西式快餐的后起之秀,派乐汉堡经过2年的连锁经营,如今在全国已经发展到了100家,一般连锁店月盈利平均在4500元左右。
In-depth business model shop to join again Ms. Wang in Nanjing, formerly a factory where workers, live heavier, but not how much money. Children spend more and more school, the family burden significantly increased than before, and for long-term consideration, Ms. Wang decided to go it alone. But what to do? Ms. Wang is very headache for this reason, she compared many projects, or too intense competition, or invest too much, so looking for more than two months did not gain. One day, when she bought her morning snack in Dongyao Community Vegetable Market, she accidentally saw news of a Happy Hour published in a newspaper and was attracted. She hurriedly bought the newspaper, took it home and put it back into the evening and immediately studied it closely. According to the information of 2004, only 95% of Beijing, Shanghai and Guangzhou residents patronize fast-food restaurants in the recent three months. The annual consumption of the three cities in the fast-food market has reached 18 billion yuan RMB. It is estimated that the fast-food market will have a spending power of 80 billion yuan by 2006. Among them, the most mature western-style fast food development, as a rising star in Western-style fast food, after seven years of franchise operations in Hamburg, has now grown to 100 in the country, the average monthly profit of the chain average 4,500 yuan.