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在激烈的市场竞争中,为立体地展示期刊,使之的形象更加丰满起来,努力拓展编辑的活动空间,组织、策划一些相关的活动十分重要。开展活动是期刊文本效益的继续和延伸。期刊编辑开展各种形式的活动,有利于全方位地服务读者,让受众更全面地了解期刊,从而起到加强期刊与读者间的互动,提升期刊市场竞争力之目的。
In the fierce competition in the market, it is very important to display periodicals in a three-dimensional manner and to make them more full of images. It is also important to strive to expand the editorial activities space, organize and plan related activities. Carrying out activities is the continuation and extension of the effectiveness of journal texts. Journal editors carry out various forms of activities, is conducive to all-round service to readers, so that the audience a more comprehensive understanding of the periodical, thereby enhancing the interaction between periodicals and readers, enhance the competitiveness of the journal market purposes.