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重庆素为西南工商重镇,也是长江上游最早开埠通商的城市,近代商品观念和商标、广告意识流入较早,而商标、广告作为当时工商业发展的标志物,有其特殊的历史等价值。笔者将近年来征集的民国重庆商标、广告整理出来,以飨读者雅趣,以补地方经济研究之缺。它们涉及香烟、玩具、药品、食品、酒、布、肥皂等门类,其中还不乏珍品,均从一个侧面反映了重庆工商业的发展情况,故是近代重庆商业经济发展的历史见证,加之保存至今实属不易,故弥足珍贵。
Chongqing is regarded as the southwest industrial and commercial center in Chongqing. It is also the earliest city to open ports of commerce in the upper reaches of the Yangtze River. Modern commodity concepts and trademark inflows into advertising earlier, while trademarks and advertisements have their special historical values. In recent years, I collected the trademark of Chongqing in the Republic of China, sorted out, in order to readers taste, to make up for lack of local economic research. They cover cigarettes, toys, medicines, food, wine, cloth, soap and other categories, of which there are also some treasures, all of which reflect the development of Chongqing’s commerce and industry from one aspect. Therefore, they are the historical testimony of the development of Chongqing’s commercial economy in modern times, Is not easy, so precious.