“公司中心”型创新方式已经消亡。相反,消费者正凭借独一无二的个人经历在创造价值的过程中发挥着越来越大的作用。谈起创新,我们会想到熊彼特;谈到管理,我们会想到德鲁克。他们都是书本上的经典,但是,他们那个时代都没有互联网。 “Company Center” innovation has already died. On the contrary, consumers are playing an increasingly important role in creating value through unique personal experiences. When we talk about innovation, we think of Schumpeter. When it comes to management, we think of Drucker. They are classic books, but they have no internet in that era.