记得樊纲教授曾经对于“新经济”一词嗤之以鼻。在一些经济学者眼中,市场经济的根本从未因为互联网、电子商务的出现而改变过。那些打着新经济理论的始作俑者大多是为IT厂商捧场的鼓手。一本倡导IT管理与业务管理相融合的杂志,在常人眼中理应也属于技术至上的媒体,但伴随着中国CIO们的成长,我们越发觉得自己肩上的使命并非是这些,而是更应该回归本质。这种回归是全方位的,它包含企业管理的本质、市场经济的 I remember Professor Fan Gang once scoffed at the phrase “new economy.” In the eyes of some economists, the fundamentals of a market economy have never changed since the advent of the Internet and e-commerce. Most of those responsible for the new economic theory are drummers for IT vendors. A magazine that advocates a combination of IT management and business management should also belong to the technologically supreme media in the eyes of ordinary people. However, with the growth of Chinese CIOs, we increasingly feel that our own mission is not just these, but more should be returned Nature. This return is comprehensive, it contains the essence of business management, market economy