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90%的消费者对含麻服装感兴趣,然而多数人对麻的认知却仅停留在“亚麻”这一类品种上。欧盟市场遇冷,以出口为主的麻纺企业日子并不好过。然而,很多麻纺企业依旧乐观积极,并把目光转移到国内市场上。有条不紊地推广麻文化、加强适销对路麻终端产品的开发、发展渠道、打造企业品牌,成为众多麻纺企业不约而同的选择。
Ninety percent of consumers are interested in linen-containing apparel, yet most people’s perception of hemp rests solely on the category “linen”. European Union market is cold, the export-oriented linen textile business day is not better. However, many hemp-spinning enterprises are still optimistic and positive and have shifted their attention to the domestic market. The methodical promotion of hemp culture, to enhance marketable hemp and linen terminal product development, development channels, create corporate brand, many hemp textile enterprises invariably choose.