传播之本质及其根本动力机制,一直是传播学理论界所讨论的重点问题,不同的传播学流派都对该问题进行过细致的讨论。甚少有人注意到的是,作为符号学重要奠基人的皮尔斯(Charles Sanders Peirce),早在20世纪初也即传播学还正在萌芽之时,就对传播之本质问题就有了非常深刻的讨论。为此,本论文通过梳理皮尔斯对传播模式及其动力机制等问题的看法,试图说明他的符号传播学思想对当今传播学理论研究所具有的重要启示意义。 The nature of communication and its underlying motivation mechanism have always been the focus of discussion in the field of communication theory. Various communication schools have discussed the issue in detail. What few people have noticed is that Charles Sanders Peirce, as an important founder of semiology, had a very profound discussion on the nature of communication as early as the early 1900s, when communication was still in its infancy. . Therefore, this dissertation attempts to illustrate Pierce ’s views on the modes of communication and its motivation mechanism, and tries to illustrate the significance of his theory of symbolism in the research of modem communication theory.