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风衣、拐杖、鸭舌帽,外加一根雪茄烟。2007年11月1日,在“2007中国营销领袖年会”上,当米尔顿·科特勒以他这款经典造型出现时,注定会成为全场瞩目的焦点。这场以他的名字命名的营销盛会——“科特勒·标杆20”中国营销荣誉大奖颁奖典礼,今年已是第三届,可以毫不夸张地说,许多与会者都是因仰慕大师名号而来。在后来的演讲中,米尔顿·科特勒亦不负众望地为在场的国内营销人分析营销现状、指出未来趋势,而之后其与本刊记者的对话更是体现了这位“世界营销实战大师”对网络营销的深刻理解。
Windbreaker, crutches, cap, plus a cigar. On November 1, 2007, when Milton Kotler appeared with his classic style, it was destined to become the focus of attention at the 2007 China Marketing Leaders Annual Meeting. This marketing event named after him - “Kotler Benchmarking 20” China Marketing Awards ceremony, this year is the third, it is no exaggeration to say that many participants are admired Master from the name. In a subsequent speech, Milton · Kotler also live up to the presence of domestic marketing analysis of marketing status quo, pointed out the future trend, but after its dialogue with correspondents even reflects the “world marketing masters ”A deep understanding of Internet marketing.