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本文在分析延边旅游客源市场现状的基础上 ,重点进行主要客源国市场的定位分析 ,提出市场营销组合策略及存在的问题和改进的建议
Based on the analysis of the current situation of tourist market in Yanbian, this paper focuses on the positioning analysis of the major source markets, puts forward the marketing combination strategy and existing problems and suggestions for improvement