论文部分内容阅读
手机阅读是近几年来发展比较迅速的新兴阅读形态,是典型的产业融合的产物。通讯运营商、网络巨头、电子商务平台、技术服务商、内容提供商和加工商纷纷介入其中。在手机阅读产业方兴未艾的背后,其内容服务定位、盈利模式以及产品生命周期方面仍存在一定的问题。结合施拉姆的选择或然率理论,对影响手机阅读发展的制约因素进行梳理。
Mobile phone reading is the rapid development in recent years, the emerging reading form, is a typical product of industrial integration. Communications operators, online giants, e-commerce platforms, technology service providers, content providers and processors are all involved. Behind the thriving mobile reading industry, there are still some problems in its content service positioning, profit model and product life cycle. Combined with Schramm’s Theory of Choice Probability, the paper reviews the factors that affect the development of mobile phone reading.