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不管大家从什么样的角度研究中国影视广告史,都会碰到这样一个事实:《太阳神》形象片开创了中国影视广告的一个新时代,之前之后,中国影视广告的表现泾渭分明。这条片子的地位,足堪和胡适《蝴蝶》一诗对中国现代白话诗的影响算看。张松,就是这条片子的导演。评论流行有一句话:“江山代有才人出,各领风骚三五年”。这话用来评价影视广告导演圈也很适用。自发轫以降,虽不到20年时间,然更新迭替、进进出出、沉沉落落不知有几辈人、几多人。当年横刀立马笑傲天下的才子们,或弃暗投明、或江郎才尽、或回头是岸、或折戟沉沙,一时金戈铁马的铮铮之音,隐约只剩下一声声苍凉的叹惋。放眼今日江湖,始终挺立的,寥寥不过三五。张松,就是这三五人中的一个。
Regardless of the angle from which people study the history of Chinese film and television ads, will come across the fact that the “Sun God” image film to create a new era of Chinese film and television advertising, before the performance of Chinese film and television ads are distinct. The status of this film is worthy of the full consideration of the influence of Hu Shi’s “Butterfly” on modern Chinese vernacular poetry. Zhang Song, is the director of this film. Comment popular there is a sentence: “Jiangshan generation of talented people, each leading the trend of 35 years.” These words are used to evaluate the film and television advertising director circle is also very applicable. Spontaneous 轫 to drop, although less than 20 years, then the update iterative, in and out, I do not know the depths of a few people do not know, how many people. In the past, Wang Takeshi sowed the world’s gifted men, or abandoned the dark speculation, or Jiang Lang to do, or go back to shore, or crashed into the sand, and sometimes a clank of iron and steel clank, vaguely remnants of a sigh of desolation. Looking at today’s arena, always stand, very few thirty-five. Zhang Song, is one of these 35 people.