传统理论认为主持人的实践和传播活动是主体认识客体的过程,即认识和反映客观物质世界的活动。诚然,这一观点是正确的,但换个角度看这一理论却又未免片面和不完善。主持人传播是人格化传播与对象化传播,使电视具有了面对面传播的特点,同时又突出了人的作用,把人的才华、智慧、 The traditional theory holds that the host’s practice and communication activities are the process of the subject’s understanding of the object, that is, the activity of recognizing and reflecting the objective material world. It is true that this view is correct, but judging from another perspective this theory is unoptimistic and imperfect. Host communication is the spread of personalization and object-oriented transmission, so that television has the characteristics of face-to-face spread, but also highlights the role of people, the human talent, wisdom,