医院的宣传工作对增强医院的核心竞争力,提高医院的市场份额,提升医院特色品牌形象能起到积极的作用,本文针对目前公立医院宣传工作的必要性,分析了目前医院宣传工作的现状,总结提出了其创新与突破的内容,结合目前医疗行业现状,给出医院宣传创新突破的工作重点。 The propaganda work of the hospital can play a positive role in enhancing the core competitiveness of the hospital, increasing the market share of the hospital and enhancing the brand image of the hospital. In view of the necessity of the publicity work of the public hospital at present, this paper analyzes the current situation of the hospital publicity work, Summed up the innovations and breakthroughs, combined with the current status of the medical industry, given the hospital advocacy innovation breakthrough focus.