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随着市场经济的发展,广告作为一种促销手段已经越来越受广告主的青睐,形形色色的广告每天都充斥在我们的生活中。一些优秀的广告在促进产品销售的同时也给消费者带来极大的便利;然而,有大量恶俗广告充斥在我们生活中,给社会文化带来很大的负面影响。本文从恶俗广告的概念出发,介绍了恶俗广告的具体表现,进而分析了恶俗广告的危害,最后就遏制恶俗广告提出一些措施和建议。
With the development of market economy, advertising as a promotional tool has been more and more favored by advertisers, all kinds of advertising every day are flooded in our lives. Some excellent advertisements also bring great convenience to consumers while promoting product sales. However, there are a large number of vulgar advertisements that are filled in our lives and have a great negative impact on social culture. Based on the concept of vulgar advertisement, this article introduces the concrete manifestation of vulgar advertisement, and then analyzes the harmfulness of vulgar advertisement. Finally, it puts forward some measures and suggestions to curb vulgar advertisement.