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随着市场竞争越来月激烈,对我国房地产企业自身发展过程中产生巨大压力,作为直接反映企业也核心竞争力的企业文化建设显得十分必要。本文主要阐述了房地产企业的内涵和文化建设的必要性,探究了房地产企业文化建设的机制。
With the increasingly fierce market competition, great pressure has been exerted on the development of real estate enterprises in our country, which is very necessary as a corporate culture that directly reflects the core competitiveness of enterprises. This article mainly expounds the connotation of the real estate enterprise and the necessity of cultural construction, explores the real estate enterprise culture construction mechanism.