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Metaps Inc.发布连接广告商与应用程序开发者的“零手续费”广告网络DirectTAP。随着当今广告技术的不断发展,任何人都可以将广告植入应用程序或网站中来获取广告收益。而与此同时,想从广告收益中获取更多手续费的中间服务商也在日益增加。这些中间服务商在广告投放的众多步骤中抽取广告主投放单价的一部分作为手续费,最终导致媒体应用开发商的广告收益大大减少。
Metaps Inc. Launches DirectTAP, a “zero fee” ad network linking advertisers and application developers. With the advent of today’s ad technologies, anyone can get creatives into applications or websites for ad revenue. In the meantime, however, there is an increasing number of middlemen who want more from their advertising revenue. These intermediaries take a fraction of the unit price of advertisers as part of the process of ad serving, ultimately resulting in a significant reduction in advertising revenue for media application developers.