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县市报是“最基层”的报纸,评论遭遇尴尬,如果只是追随热点,那就不够贴近本地读者;如果就本地题材做评论,即使是褒扬,也会有人质问“为何表扬他们而不是我们”。如何破局?虽然业界普遍认为,从新闻品种角度观察,纸媒在新媒体时代的竞争优势,在于深度报道和高质量的评论。但在操作实务中,在市场化媒体中已成为重点标配产品的评论,却在县市报寥寥无几。近年来,浙江的《乐清日报》《瑞安日报》,湖南的《浏阳日报》都创办了评论
County newspapers are the most “grassroots” newspapers, comments embarrassed, if only follow the hot, it is not close enough to local readers; if the local themes to comment, even praise, there will be people questioned “Why praise them not us”. How to Break Through? Although the industry generally believes that from the news breed point of view, paper media in the new media age competitive advantage lies in in-depth coverage and high-quality comments. However, in practice, the market has become the focus of standard media products in the comments, but few in the county newspaper. In recent years, Zhejiang’s “Yueqing Daily”, “Ryan Daily”, Hunan’s “Liuyang Daily” have set up a comment