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本文通过对2006年以来我国西部地区城乡居民文化消费的基本状况、消费意愿和消费潜力进行研究表明,近10年来,西部地区居民收入增长带动了文化消费的快速增长,消费习惯和消费结构正在发生变化,“文化民生”效果日益显现。与全国相比,西部地区仍存在文化消费水平偏低,消费意愿不强,但文化消费潜力巨大的特点。为此,本文就提高居民文化消费水平,促进西部地区居民消费转型升级提出了对策建议。
This paper studies the basic conditions, consumer willingness and consumption potential of cultural consumption of urban and rural residents in western China since 2006, and shows that in the recent 10 years, the growth of resident income in the western region has led to the rapid growth of cultural consumption, and the consumption habits and consumption structure are taking place Change, “cultural livelihood ” effect is increasingly apparent. Compared with the whole country, the western region still has the characteristics of low level of cultural consumption, weak willingness to spend but huge potential for cultural consumption. Therefore, this paper puts forward countermeasures and suggestions on how to improve residents ’cultural consumption level and promote the transformation and upgrading of residents’ consumption in the western region.