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以生产化妆品、香皂和日用化工产品为主的日本花王公司,已连续19年盈利,使日本同行刮目相看。《远东经济评论》对此进行了深入了解,认为该公司有以下独特的经营管理办法:一、管理机构精干,人员少而且经常流动。该公司除最上层的总裁及其助理外,其他人员经常流动,不断把最合适的人放到最合适的岗位上。二、大力减少销售渠道的中间环节,使产品能尽快与消费者直接见面。花王公司可在几小时或一两天
Japan’s Kao Corporation, which produces cosmetics, soaps, and household chemicals, has been profitable for 19 consecutive years, making Japanese counterparts stand out. The Far Eastern Economic Review has conducted an in-depth understanding of this and believes that the company has the following unique management measures: First, the management organization is lean, with few people and often moving. In addition to the top-level president and its assistants, the company often moves other people and keeps the most suitable person in the most suitable position. Second, vigorously reduce the intermediate links in the sales channels so that products can meet with consumers as soon as possible. Kao company can be in hours or a couple of days