论文部分内容阅读
计算机与网络技术的发展使得社交网站大量的涌现,提高了人们交流的频率、效率。社交网站和软件在市场上占有的份额大,使用群体广泛,点击量高,而且在各个年龄段中都有分布,具有非常高的人气。社交网络的这些特点也使得企业的市场营销部门看到了营销的机遇,并开始试图通过社交网络来开辟新的营销模式,利用社交网络平台,实现对产品的宣传和推广。本文主要对社交网络时代下的市场营销模式进行具体的分析。
The development of computer and network technology makes a large number of social networking sites emerge, increasing the frequency and efficiency of people’s communication. Social networking sites and software have a large share of the market, are widely used, have high clickthrough rates, and are distributed among all age groups and are very popular. These characteristics of social networks also enable the marketing department of the enterprise to see the marketing opportunities and start trying to open up new marketing modes through social networks and utilize the social networking platform to promote and promote the products. This article mainly carries on the concrete analysis to the marketing mode under the social network age.