投资品由投资收益预期决定价格,而不是由成本决定价格。普通消费品的定价通常与成本相差不会太远,因为普通消费品没有稀缺性,竞争充分,生产者的利润极薄。星巴克因为在中国内地的一杯咖啡售价高于美国等地而受到指责。任由这种缺乏常识的指责泛滥,生产商将丧失定价权,消费者将丧失选择权。商品的定价是由稀缺性与市场认可度决定的。在奢侈品方面尤其如此,否则很难理解一件名牌衬衫卖上万元人民币,还有人疯抢。当服装等产品主要不是为了保暖,而是替人打上身份与文化 The investment product is determined by the investment income expectation, not the cost. Ordinary consumer goods are usually priced at not too far from the cost, as ordinary consumer goods are scarce, competitive and producer profits are minimal. Starbucks is accused of selling a cup of coffee in mainland China more than in the United States. Given this proliferation of accusations of lack of common sense, producers will lose pricing power and consumers will lose their options. Pricing of goods is determined by scarcity and market acceptance. This is particularly true in the case of luxury items, otherwise it is difficult to understand a brand-name shirt sold tens of thousands of yuan, there are people berserk. When clothing and other products are not mainly for the sake of keeping warm, they are meant to mark their identity and culture