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媒体引入公益理念和公益节目,有助于熏陶公众的公益理念,乃至提升社会的道德水平,引导社会不断前进。在出现道德滑坡、环境形势严峻的当今社会,媒体作为社会公器,呼吁公益,更是义不容辞。
The introduction of public interest media and public interest programs in the media help to nurture the public’s philanthropic ideas and enhance the moral standards of society so as to guide the society to keep moving forward. In today’s society where moral morals and environmental conditions are grim, it is imperative for the media to call for public welfare as a social device.