我们都有这样的经验:翻阅报纸杂志时,往往是先浏览一下标题,然后再选择感兴趣的文章来阅读。可见,标题对人们的阅读行为有着很大的影响。因此,在写作方面,素有“题好一半文”的说法。 标题之于广告作用就更大了,广告文稿中最重 We all have the experience that when we read a newspaper or magazine, we often read the title first and then select the article of interest. Visible, the title of the people’s reading behavior has a great impact. Therefore, in the writing, known as “a good question half Wen” argument. The title of the role of advertising even greater advertising copy of the most