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突围之道:立足开发中高端物业以及成本上的严格管理,让中海的净利润率高于其他房企。正如中海地产董事局主席孔庆平所言:房地产企业提升创造价值的能力比片面地追求规模更重要。在调控严厉的2011年,中海地产高达31%的净利润率成为行业关注的焦点。3月15日,中国海外发展有限公司(以下简称中海地产)在香港发布其2011
Breakthrough: Based on the development of high-end properties and the cost of strict management, so that the net profit margin in the sea than other housing prices. As Kong Qingping, chairman of China Overseas Property Board, said: Real estate companies to enhance the ability to create value than the one-sided pursuit of scale is more important. In harsh regulation in 2011, the net profit margin of up to 31% of the sea real estate industry become the focus of attention. On March 15, China Overseas Land Development Co., Ltd. (hereinafter referred to as China Overseas Property) released its 2011