世界经济日益全球化是一种趋势。由于互联网无疆界的特性,使数字化的内容易于利用互联网自由地在全球范围内传播,因此数字媒体产业从其诞生起,就显著地打上了全球化烙印。中国的数字媒体产业发展历史很短,但在短短近十年当中,中国数字媒体行业不断发展壮大,已经涌现出盛大、水晶石、今日动画、安瑞索思等一批具备国际水准的优秀公司,他们在国际化的道路上已迈出了坚实的步伐。拿网游行业来说,虽然国内网游行业的发展还不成熟,国 The globalization of the world economy is a trend. Due to the characteristics of the Internet without borders, making it easy for the digital contents to spread freely around the world through the Internet. As a result, the digital media industry has marked its globalization from its birth. China’s digital media industry has a short history of development. However, in just a short span of nearly a decade, the digital media industry in China has continued to grow and develop. A number of excellent international standards such as Shanda, Crystal Rock, Today’s Animation and An Ruisuo Si have emerged Companies, they have taken a solid step on the road to internationalization. Take the online games industry, although the domestic online game industry is still not mature, the country