以创新设计为品牌支点,靠合作共赢建品牌平台,凭长远战略树品牌高度,好孩子就这样成为行业的隐形冠军。德国管理学家赫尔曼西蒙于20世纪80年代中后期,对富有国际竞争力的德国中小企业进行了深入研究,提出“隐形冠军”的概念,其核心含义是指在某一细分市场上通过专注经营而获得很高市场地位的企业。这种企业不像大型跨国公司那样为公众瞩目,却在自己所处的细分行业 Innovative design for the brand fulcrum, win-win cooperation through the establishment of brand platform, with long-term strategic tree brand height, good boy thus become the industry’s invisible champion. In the mid and late 1980s, the German management scientist Herman Simon conducted an in-depth study of internationally competitive German small and medium-sized enterprises and put forward the concept of “invisible champion”. The core meaning of the concept is that in a certain segment Businesses that gain a high market position through focused management. Such a large multinational companies such as not as public attention, but in their own subdivision industry