论文部分内容阅读
近些年来,新媒体以其丰富的形式、广泛的渠道、极高的性价比等优势,在传媒产业中占据了越来越大的比重。报刊、杂志、广播、电视等四大传统媒体产业份额逐年缩水,新媒体必定会在未来的传媒市场中发挥更重要的作用。建筑材料是一个极具潜力的市场,制定一个良好的市场营销策略,充分利用新媒体方式进行宣传,对于建筑材料市场的开发具有重要的意义。
In recent years, the new media has taken up an increasing proportion of the media industry with its rich forms, extensive channels, and extremely high cost performance. The share of the four traditional media industries such as newspapers, magazines, radio and television has shrunk year by year. The new media will surely play a more important role in the media market in the future. Building materials is a very potential market, to develop a good marketing strategy, make full use of new media for publicity, for the development of building materials market is of great significance.