论文部分内容阅读
文章利用系统工程理论中的模糊综合评价法把制药企业销售渠道评价指标体系中无法固定和同类比较的指标通过数学方法来计算,以达到定量统一评价的目的,为销售渠道绩效的提升提供量化基础。
The article uses the fuzzy comprehensive evaluation method in system engineering theory to calculate the index which can not be fixed and the similar comparison in the evaluation index system of sales channel of pharmaceutical enterprises by mathematical method so as to achieve the purpose of quantitative unified evaluation and provide the quantitative basis for the promotion of sales channel performance .