随着社会对市场营销人才需求数量和质量的要求不断提高,高职院校已经意识到改变人才培养方法,改进现有专业教学体系的重要性。本文将结合四川天一学院市场营销专业开办现状,围绕如何构建高职院校市场营销专业教学体系,以及构建过程中存在的难点问题提出几点建议。 With the continuous improvement of the quantity and quality requirements of marketing talents in higher education, vocational colleges have realized the importance of changing the methods of training qualified personnel and improving the existing professional teaching system. This article will combine with the present situation of the marketing specialty of Tianyi University in Sichuan, and put forward some suggestions on how to construct a marketing system of higher vocational colleges and marketing, as well as the difficulties in the process of construction.