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医院品牌是指用以识别一家医院或一项医疗产品,并使之与其他的竞争者及其医疗产品区别开来的商业名称与标志。品牌是患者对一所医院、一个专科或名医的价值取向的总结,也是一种品质和放心求治的担保。品牌具有很高的患者满意度和社会认知度,患者就医时往往会持续选择其所信赖的
A hospital brand is a trade name and logo that identifies a hospital or a medical product and distinguishes it from other competitors and their medical products. Brand is the patient’s summary of the value orientation of a hospital, a specialist or doctor, and a guarantee of quality and confidence. Brand has a high degree of patient satisfaction and social awareness, the patient often will continue to choose the medical treatment they trust