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央视春节特别节目《行走唐人街》选择了春节这个典型时刻和唐人街这个典型场域,实现了对全球化语境中的中华文化的符号呈现和形象表达;同时又以宏大叙事与微观讲述、直播主导与整合传播相结合的传播创新,整合了节目内容资源和沟通交流渠道,实现了注意力资源在新传播范式下的重新聚合和新媒介环境下主流媒体电视新闻的权威重塑。
CCTV Spring Festival special program “Walking Chinatown” chose this typical moment of the Spring Festival and Chinatown this typical field, to achieve a symbol of the Chinese culture in the context of globalization and image expression; at the same time with grand narrative and micro-telling, live-led The integration of broadcast and integrated innovation, the integration of program content resources and communication channels to achieve the re-aggregation of attention resources in the new mode of transmission and the media in the new media environment, the mainstream media reinvention of the news.