我们把当今时代称为微时代,那么微时代的特点是什么呢?信息碎片化,阅读快餐化,文化跨界化,媒介多元化。纵观近三年中国微电影的发展,可谓帜号猎猎,牛气哄哄,亮点多多。不但网络剧进入大片时代,就连300秒的微电影作品,也以每年双倍的数量剧增,单就5.6亿的手机网民,和2014年378亿的网络视频收入,就使我们不得不把当今时代称为“眼球吸金”的微时代。有人认为,影像机和手机拍摄功能的大面积普及,使微 We call today’s era a micro era, so what are the characteristics of the micro era? Fragmentation of information, reading fast food, cultural cross-border, media diversification. Throughout the past three years, the development of China’s micro-film can be described as title hunting, bullish, a lot of bright spots. Not only has the online drama entered the era of mass media, even the 300-second micro-movie work has doubled in quantity each year, with 560 million mobile phone users alone and 37.8 billion online video revenue in 2014, which has forced us to Today’s era is called “eyeball gold” micro era. Some people think that video cameras and cell phone camera features a large area popularity, so micro