为化解供需失衡和产能过剩矛盾,煤炭生产企业和销售企业必须进行经营结构调整和策略创新.基于系统动力学原理,从改变当前管理模式以调控系统的角度,构建了生产策略与销售策略的系统动力学模型.仿真实验结果表明:生产能力和系统反应速度均能快速达到预期值,获得预期收益. In order to resolve the contradiction between supply and demand imbalance and overcapacity, coal production enterprises and sales enterprises must carry out the adjustment of business structure and strategy innovation.Based on the principle of system dynamics, from the perspective of changing the current management mode to regulate and control the system, a system of production strategy and sales strategy Kinetic model.The simulation results show that the productivity and the system response speed can quickly reach the expected value and obtain the expected return.