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最近,国内一新生茶叶品牌迅速蹿红。3月30日,在微信公众号罗辑思维的电商平台上,该品牌以1000元每盒的的单价,通过预售成功销售了近100万元的春茶。这个网络销售成绩对于很多传统茶叶企业是很难想象的,就算是一些大型茶叶企业通过天猫“双十一”的促销活动,仅靠单品类茶也很难达到。而这匹茶行业杀出来的“黑马”就是——小罐茶,一个2015年10月才开始试点销售的茶叶品牌。
Recently, a brand new domestic tea rapidly booming red. On March 30, on the e-commerce platform of WeChat public number Luo Ji’s thinking, the brand successfully sold nearly one million yuan of spring tea through pre-sale at a unit price of 1,000 yuan per box. This network sales record for many traditional tea companies is hard to imagine, even if some large tea companies through the Lynx “double eleven ” promotion, relying on a single category of tea is also very difficult to achieve. And this tea industry to kill out “dark horse ” is - small pot of tea, a tea brand that began trial sales in October 2015.