“学术”与“生存”该如何兼顾一直是摆在中国民营美术馆经营者面前的一道难题。找准学术定位,发挥自身的经营特色,改变“短视”的经营方式将是目前民营美术馆“突出重围”的可行性方案之一。南京民营美术馆的经营模式和经营现状提供了这种方案的现实性参照。 How Academic and Survival Are Both Considerations A problem that has always been confronting the operators of private art galleries in China has always been the problem. Identify the academic orientation, to play its own operating characteristics, change “shortsighted ” mode of operation will be one of the feasibility of the private art museum “highlighting siege ”. Nanjing Private Art Museum’s business model and operating status provides a realistic reference to this program.