提起电子商务广告，人们也许会想起上海电视台曾播出的ＩＢＭ的此类广告，并对“裤子”、“袜子”之类的画面感到茫然和疑惑：这些广告与电子商务究竟有何联系？尽管大洋彼岸的ＡＭＡＺＯＮ早已刮起了电子商务的“旋风”，随后，国内“敢吃螃蟹者”也陆续开出了几家购物网站， Mentioning e-commerce ads, people may think of such advertisements of IBM that Shanghai TV has broadcast, and are stunned and puzzled by such pictures as “trousers” and “socks”: What exactly does this advertising have to do with electronic commerce? Although AMAZON on the other side of the ocean has already caused the “cyclone” of e-commerce, then the domestic “crabsters” also opened several shopping sites one after another.