在经济全球化、全球一体化的今天,作为国家软实力的重要组成部分,国家形象不仅仅是一个文化概念,更体现出鲜明而又强烈的政治、经济、社会、外交方面的战略价值。因此,塑造良好的国家形象,营造有利的国际舆论环境,对于中国的和平崛起,对于中华民族的伟大复兴,具有举足轻重的重要意义。 As an important part of the country’s soft power, economic globalization and global integration today are not only a cultural concept but also a clear and strong strategic value in politics, economy, society and diplomacy. Therefore, shaping a good national image and creating a favorable international public opinion environment are of great importance to China’s peaceful rise and to the great rejuvenation of the Chinese nation.