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有一个企业经连续四年的快速发展后,年销售规模达到近十八亿人民币,但在第五年,销售大幅下滑,都快挺不住了。难道“第五年”对企业真是一个坎?确实是这样,好多企业都过不了第五年这个关。一些企业做到一定的规模,就做不下去了,甚至快速崩溃,为什么?你说企业不成功吗,为什么能创造了快速发展的奇迹?你说他成功吗,为什么后来又无法持续下去?你说他没有运作经验吗,为什么能在几年内把销售做到几十个亿?
After a company has experienced rapid development for four consecutive years, the annual sales volume has reached nearly 1.8 billion yuan. However, in the fifth year, the sales have dropped sharply and are almost stagnant. Is it true that “the fifth year” is really a hurdle for the enterprise? Many enterprises can not pass this fifth year. Why do you say that if you succeed in business and why you will not be able to continue afterward, why do some enterprises fail to do so? Say he has no operational experience, why can do a few years to do a few dozen billion sales?