目前,大学生就业难已成为影响社会和谐发展的一个重点问题。高职院校毕业生要想顺利就业,更须摒弃传统就业思维定势和落后的择业观念,树立全新的择业观念,开辟新的就业渠道。通过对高职毕业生择业观存在的问题和原因进行分析,提出了教育与引导高职毕业生树立正确的择业观对策与方法。 At present, college students’ employment has hardly become a key issue that affects the harmonious development of society. In order to get a job smoothly, graduates of higher vocational colleges should abandon the traditional concept of employment and outdated career choices, establish a new concept of career choice and open up new employment channels. Through the analysis of the existing problems and causes of career choice of higher vocational college graduates, this paper puts forward the countermeasures and methods to educate and guide higher vocational college graduates to set up correct career choices.