论文部分内容阅读
随着品牌及传播渠道的激增,满意度评估和忠诚度的复杂性也陡然提升,消费者信息是顾客满意度的助推器,我们需要通过恰当的标准来监控互动的关键要素。品牌管理的新词汇顾客满意度,这或许是大家所熟知的最古老的品牌标准了。在很久很久以前,当第一位消费者用一块毛皮换取了一块燧石时,他要么心情大好,然后换取更多燧石,要么在第一次使用时燧石就被打碎了,其结果便是一系列怒斥卖主的洞穴壁画。尽管这个例子有点可笑,却也揭示了顾客满意度的几大关键内涵,包括其对品牌忠诚度和品牌转
With the proliferation of brands and distribution channels, the complexity of satisfaction assessment and loyalty has also risen dramatically. Consumer information is a boon to customer satisfaction and we need to monitor the key elements of engagement with the right standards. New words in brand management Customer Satisfaction, which is probably the oldest known brand standard. Long before long ago, when the first consumer exchanged a piece of chert with a piece of fur, he was either in a good mood and then in exchange for more flint, or the chert was broken on first use. The result was a Series Angry Sellers cave paintings. Although this example is a little ridiculous, it also reveals several key aspects of customer satisfaction, including its brand loyalty and brand transfer