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在“2004年中国营销盛典暨‘企业营销创新奖’颁奖典礼”上,杭州娃哈哈集团有限公司、联想集团有限公司、中国联通控股集团有限公司、白沙文化传播有限公司、中国石油天然气股份有限公司润滑油分公司等10家企业获得年度营销创新奖。令人注意的是在这10家企业中与奥运会相关的企业就有4家。针对这个现象,作为现场演讲嘉宾的深圳采纳品牌营销顾问机构董事长朱玉童认为:这种现象可以说明三个问题:首先,是市场成熟的标志,广告主或策划公司能主动接近当下主流事件,这也是商业与体育嫁接成功的好事情!其次,奥运营销也是营销战中的制高点,体育营销作为一个非常有效的战术行为,可以轻而易
At the “2004 China Marketing Festival and Award for Enterprise Marketing Innovation Award Ceremony,” Hangzhou Wahaha Group Co., Ltd., Lenovo Group Co., Ltd., China Unicom Holding Group Co., Ltd., Baisha Culture Communication Co., Ltd., China National Petroleum Corporation Limited Company Lubricants Branch 10 companies won the annual marketing innovation award. It is noteworthy that in the 10 companies and the Olympic Games related businesses there are four. In response to this phenomenon, as a guest speaker in Shenzhen, Zhu Yu Tong, director of adopting brand marketing consultant, said: This phenomenon can illustrate three issues: First, the market is a sign of maturity, advertisers or planning companies can take the initiative to approach the current mainstream events, This is also a good business and sports grafting success! Second, the Olympic marketing is also the commanding point in the marketing battle, sports marketing as a very effective tactical behavior can be easily and easily