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地市党报作为一个区域性主流媒体,是联系党和人民群众的桥梁和纽带,在地方政治生活中具有特殊地位,具有很高的威信,是形成舆论和引导舆论的重要工具。本文结合南昌日报社发展实际,阐述了地市党报在强化大局、民本、创新、策划、本土等方面的做法,以期探索新时期地市党报新闻宣传引领水平提升策略,永葆党报主流强势媒体地位。
As a regional mainstream media, the municipal party newspaper serves as a bridge and link between the party and the masses of the people. It has a special status in local political life and has high prestige. It is an important tool for forming public opinion and guiding public opinion. Based on the reality of development of Nanchang Daily, this article elaborates the practice of local newspapers in strengthening the general situation, people-oriented, innovation, planning, local and so on, with a view to exploring the strategy of leading promotion of local newspapers and periodicals in the new era, status.