商标是商品上使用的标记,对消费者和该领域的相关业者的影响存在较多的因素。因此对商标侵权的判定不能简单、机械地按照“商标是否近似、相同,商品是否近似、相同”加以执行,否则可能会不恰当地扩大商标的保护范围。对于驰名商标而言,除了商标本身的显著性因素外,商品种类差异等因素对于公众意识的判断也不应忽略。故而,对驰名商标的跨类别保护应持谨慎的立场。 Trademarks are the symbols used on goods, and there are many factors that influence the consumers and those involved in the field. Therefore, the determination of trademark infringement can not be simply and mechanically implemented in accordance with whether the trademark is similar, the same, and whether the products are similar or the same. Otherwise, the trademark protection may not be properly extended. For well-known marks, in addition to the salient factors of the mark itself, the differences in the type of goods and other factors for public awareness should not be ignored. Therefore, the cross-category protection of well-known trademarks should be cautious.